“Individuals that towards the public-media-is-the-coming bandwagon need to have from getting a minute and study which publication.” -Chuck Porter, President, Crispin Porter + Bogusky “Ed Keller and you will Brad Fay have tapped on magic off to get essential-enjoys brand name: It’s the phrase you give about genuine, in the place of digital, industry that matters.” -Jean Chatzky, monetary publisher of NBC’s Today inform you and bestselling author of Generate Currency, Perhaps not Reasons
Keller and you will Fay excel a proper-reported light into another type of revenue design that reimagines social network and you will keyword-of-lips in the centre regarding a good ples you to definitely encourage and you can demonstrated the link to organization results
“Realise why regardless of the buzz, social networking is not always so sleek and you can definitely not thus the newest. ” -Jon Thread, Chief executive officer away from Big Strength and you will cofounder out of Kirshenbaum Thread + People “Word-of-lips try a subject all the businesses should understand, with no one has greatest data to your consumers’ deal with-to-face talks than Ed Keller and you will Brad Fay. Before you can jump on the fresh social network bandwagon, make sure to read through this publication.” -Jonah Berger, Product sales Professor, The latest Wharton University
“That it publication are friendly and you can instantaneously applicable to your marketer who wants to understand the new individual land. ” -Mark Addicks, SVP / Head Selling Officer, Standard Mills “In a world becoming reshaped of the technology, consumers desire a feeling of humankind-companies that exhibit a sense of opinions, brands you to take part psychologically. Within this essential and timely publication, Ed Keller and you will Brad Fay encourage advertisers, executives, and you can innovators of all of the classes your most practical method to find people these are that which you offer would be to provide him or her one thing worthy of these are. Sure, the web based is changing that which you. But when you want to make your company so much more splendid, enable it to be a lot more human.” -William C. Taylor, cofounder regarding Prompt Business, writer of Practically Revolutionary
“A quick indication off a couple of really important thoughts from inside the company one creating genuine dating needs over counting enjoys and you may offers. ” -Rohit Bhargava, SVP out of and composer of Likeonomics “ The face-to-Deal with Book gift ideas innovative thought within the a great book. Towards burst regarding digital business as well as the growing hype off social networking we often skip you to definitely a dining table and several chairs has been a prominent method for personal references so you’re able to spread. If you would like see the correct impression of profit, pick up this guide-you’re in to own a great trip!” -Ekaterina Walter, social networking strategist at the Intel
To own labels that need to get rid of going after the new social media pattern and you may harness the power of a facial-to-deal with relationship-it guide Fuente will give you the building blocks and you will products doing they!
“Ed Keller and you can Brad Fay is located at ab muscles top border of your own globe discussion on how to score customers talking, and they are doing the brand new facts on the subject each day. Your face-to-Face Book is a must see for everyone trying to find inspiration to push buzz during the this new indicates, while we have been doing at NBCUniversal.” -Tony Cardinale, EVP Brand Considered Strategic Insights at NBCUniversal “ Your face-to-Face Book is amazingly useful for some one within the selling. Keller and you may Fay’s lookup discusses brand new broadest spectral range of brand name-related discussions which in turn lies the groundwork to possess telecommunications tips that was ‘societal because of the design’ instead of only societal as a channel. From the SMG let me reveal more important talks from the brands often lead to the more meaningful human feel that really push long-label marketplaces success.” -Kate Sirkin, EVP, Globally Search, Starcom MediaVest Category
“Charles Convenient immediately following told you, ‘calculating significantly more is easy, calculating most useful was hard’-that is what this guide is approximately. Keller and Fay keeps damaged the fresh password with the taking an entire analysis of your sources and you will impact away from the grapevine, the multiplier impact additionally the greatest for the acquired mass media.” -Artie Bulgrin, SVP Browse Analytics, ESPN, Inc.
