Because of this week’s talk, we’ll be speaking about Instagram and its own increase in value for marketers, therefore please join us at 12pm EST (5pm UK) on Wednesday 20 April.
As planning for the conversation, I’ve pulled together as much stats associated with Instagram when I could perhaps find, a lot of which will offer gas for the discussion and perhaps assist your personal social networking strategy.
Please be aware: a number of these stats had been investigated and posted in a ClickZ article by Leighann Morris from a year ago, and I also have actually updated the numbers whenever we can.
1. Instagram has significantly more than 400 million month-to-month users that are active
2. More than 75percent of these users are outside of the U.S.
3. Significantly more than 30 billion pictures have now been provided
4. Instagram users produce 3.5 billion loves a day
5. Significantly more than 80 million pictures are uploaded each day
6. Instagam’s userbase that is monthly grown from 90 million in Jan 2013, to 400 million in September 2015.
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7. Instagram counted 77.6 million users in the US in 2015.
8. 27.6% regarding the population that is US Instagram in 2015.
9 
. There was a fairly even gender split between Instagram users: 51% male/49per cent feminine.
10. Month-to-month US Instagram users are required to attain 111.6 million by 2019.
11. In 2012 Facebook obtained Instagram for $1 billion, a general deal contrasted to your $14 billion it taken care of WhatsApp in 2014. Here’s a chart of Facebook’s other acquisitions that are recent…
12. In February 2014 in the usa, Instagram had 6.5 million multi-platform users, 20 million desktop users, and 40 million mobile users.
13. At the time of January 2014, 41per cent % folks Android os users that has set up Instagram had been additionally users that are daily active.
14. At the time of September 2015, the share that is greatest of traffic to Instagram had been through the United States (23.94%) while traffic through the great britain taken into account 3.57percent of web site visits.
15. 8% of Instagram records are apparently fake spam-bot records and 30% are inactive, based on company Insider.
16. They are the 10 many retailers that are popular Instagram by follower numbers:
1) Nike 2) Adidas Originals 3) Louis Vuitton 4) Dolce & Gabbana 5) Michael Kors 6) Adidas 7) Dior 8) Christian Louboutin 9) Gucci 10) Prada
17. Instagram comes 8th in Statista’s chart of leading networks that are social as of April 2016, rated by quantity of active users (in millions). It overtook Twitter by the end of this past year.
18. In a survey folks teenagers, 11% of participants had 101 – 200 followers on Instagram. The US teenager average had been 150 supporters. Relating to a February 2015 study, 59% of US teens regularly accessed the social networking.
19. A day as of April 2015, 35% of US users accessed Instagram several times. By 2019, the final amount of Instagram users in the usa is anticipated to twice as much 2014 figure.
20. Instagram continues to boost in appeal among teens. In 2015, 33% folks teenagers decided Instagram as his or her personal quantity one network that is social up from simply 12% in 2012. This compares favourably with Twitter and Twitter, that have been opted for by 14 and 20percent of this participants, correspondingly.
21. 50% of commentary are published in the 1st six hours.
22. According to Simply Measured, there’s correlation that is little text size and engagement price.
23. Including a spot to articles leads to 79% greater engagement.
For clickZChat if you’d like to discuss your own triumphs and challenges in using Instagram as a marketer we’d love to hear your opinions, so please join us.
Don’t forget to talk in the phone
Millennials may be notoriously bad at picking right up their phones for a chat that is long nevertheless when it comes down to internet dating, hearing someone’s sound could be interestingly helpful. The time that is first asked me to talk from the phone I happened to be questionable. But after a big cup of wine we consented, and discovered than we had over text when we could riff off each other in real time that we got on far better. We finished up dating for half a year.
